Navitel received prestigious award BRAND OF THE YEAR / EFFIE 2011!

12th of April 2012 international professional award in the field of marketing communications BRAND OF THE YEAR / EFFIE 2011 took place in Moscow.

Navitel received prize in nomination “High-tech goods and services“.

Navitel Navigator – is the most popular and well-known navigation brand of Russian and CIS navigation market due to high quality of own cartographic material, program basis, navigation devices, active marketing politics. Navitel actively supports various sport, automotive, navigation and youth competitions. In recent years, it were such popular projects, as: Russian geographic contest among school students, Rally of system administrators, Encounter, DozoR, Ladoga Trophy, international festival NightFest, Cup of Russia at ATV-Sprint, «Foresta Offroad Cup», youth federal project «Seliger» and much more.

BRAND OF THE YEAR / EFFIE 2011 award – is annual awards of the most successful projects in the development and promotion of brands in the Russian market. Contest exists since 1998. Projects implemented in the period from January 1 to December 31, 2011 participated in the latest awards.

BRAND OF THE YEAR / EFFIE evaluates projects at the Russian market, guided by the requirements of effective marketing strategies all over the world. EFFIE award is presented for the main achievement in the field of marketing communications and advertisement- efficiency.

Today EFFIE with its 33 national projects all over the world is well-known global indicator of advertisement efficiency.